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Metric Gaming Forms a Partnership with Sports IQ to Provide Customers with U.S. Sports Betting Products


Metric Gaming Forms a Partnership with Sports IQ to Provide Customers with U.S. Sports Betting Products

Metric Gaming and Sports IQ have come to terms on a partnership that will offer their customers various new and exciting sports betting products and services. Metric Gaming is an industry leading organization and operator that provides business to business sports betting amenities. Sports IQ is a top of the line odds maker revolving around the major sporting events based in the United States of America.

Both companies are joining forces in order to construct as well as launch a fully integrated sports betting platform that will provide their customers with superior products and services for betting on sports based in the United States. The sports leagues that will be featured include the NBA, the NFL, the NHL, the MLB, the NCAA, as well as possibly others such as the MLS, the WNBA, the CFL, and others.

Due to the partnership between Sports IQ and Metric Gaming have being agreed upon earlier in 2019, they will be providing these sports betting products and services as early as the first quarter of 2020. More details involving the specifics of these offerings should be available sometime soon from these operators.

More About Metric

The company was founded by Martin de Knijff who is a World Poker Tour champion, and it is managed by former executives of major as well as established gaming operators. According to brand representatives, Metric (Gaming) is a B2B company that prides itself on thinking B2C.

About Sports IQ

The world class odds maker uses proprietary analytical and mathematical models to produce a one-of-a-kind handicapping method for sports betting providers. Their focus is on sports based in the United States of America such as the NFL, the NBA, the NHL, the MLB, the NCAA, and others.

Media Statements

The CEO of Metric, Martin de Knijff stated, “We are delighted to partner with a company of Sports IQ’s calibre. The two businesses have similar DNA; we’re both committed to working at the sharpest end of industry, competing on quality and winning in the right way. These products will represent a sharp improvement on the current quality benchmark of US Sports products available, particularly for the nascent US market.”

The Co-Founder of Sports IQ Omer Dor says, “We believe there is a new standard of expectation from suppliers to deliver innovative, reliable and best-in-class products. We are delighted to be working with an exciting company like Metric Gaming as they match our aspirations, and we recognize their huge potential to further disrupt the B2B sport betting market in Europe, the US, and beyond. We look forward to their new and existing clients benefitting from the Sports IQ suite of products.”


“About Metric Gaming”, metricgaming.com, December 4, 2019.

“Our Technology”, sportsiq.ai,December 4, 2019.