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About the Wizard of Odds

Last update: May 15, 2008

Wizard of Odds is run by two guys:
Michael Shackleford,
The Wizard of Odds
Michael Bluejay,
The Wizard de la ADS
(I can't call myself the "Wizard of Ads" any more
because there's another Wizard of Ads
who threatened to sue us.)

Who is the Wizard of Odds?

The Wizard of Odds is Michael Shackleford, A.S.A., a professional actuary who has made a career of analyzing casino games. He runs the numbers on new games for casinos and game developers and has helped design many of the popular slot machines on the Internet. He is currently an Adjunct Professor of Casino Math at the University of Nevada, Las Vegas, a former contributing editor to Casino Player magazine, and the author of the book Gambling 102, recently published by Huntington Press. The Wizard's landmark research into the actual returns of slot machines on the Las Vegas strip garnered international attention in 2002, and he has appeared numerous times on national television as a recognized expert on gambling strategy.

About our site

Our goal is nothing less than to be the best gaming site on the Internet. Here's what we mean by best:
  • A ton of content that is original, exclusive, and high quality. We offer stuff that's really useful and that you can't get anywhere else. (Well, we've allowed a few other sites to reprint some of our articles, but most of our stuff is available only here.) The Wizard provides the mathematically correct strategies and information for nearly every casino game in existence. We are the most recognized authority in the world for accurate playing strategies.
  • An excellent experience for the reader. We take quality seriously. We don't have popup windows or animated ads, and we don't spam. The net is littered with cheap gambling sites that seem to want nothing better than to give you an epileptic seizure. We're trying to set the standard for a quality gambling site. We hope others will follow.

We're picky about who can advertise here. The Wizard himself personally reviews all potential advertisers before they can buy an ad, and he turns down about half of all applicants. The Wizard won't advertise a casino unless he feels it's a safe and honest place to gamble, and promises to act as an arbitrator if a reader has a problem with an advertiser that they can't resolve on their own.

About gambling itself, our philosophy is that if you're going to gamble you should have the best information possible so you can have the best chances of winning, and can minimize your losses if you do lose. We don't actually encourage or promote gambling, and we're not just saying that to cover ourselves -- we simply want to provide readers with the opportunity to be educated gamblers if they're going to gamble anyway. In fact, if you read the site thoroughly, the inescapable conclusion is that with very few exceptions, there is no way to beat the house.

You can contact us or read our terms and conditions (which includes our privacy policy).



About the Wizard

What I do

I write most of the content for this site, drawing on my training in mathematics and actuarial science. This site started out as a hobby, then as it grew and became more popular I moved it to its own domain and had it professionally designed. I'm proud to have built something that's used by thousands of people every day and is known around the world for providing quality, authoritative information.

In addition to writing for this site, I am an Adjunct professor of Casino Math at the University of Las Vegas where I teach students how to do the kinds of analyses you find on this site. I also do consulting for game developers and land and Internet casinos. Here's more about my consulting services.


The Bodog girls and I at a Monday Night Football party. Click here for larger image.

My Life Story

I was born in Pasadena, California in 1965. Shortly after that my family moved south to Orange County where I grew up and lived off and on until 1992. My interest in computers led me to a computer science major at the University of California at Santa Barbara. In my sophomore year I switched majors to math/economics and graduated with a BA in 1988. After I graduated I put my mind toward the actuary exams. If you don't know what an actuary is please visit this explanation by the Bureau of Labor Statistics. While working at the exams I stumbled into a job as a claims adjuster for the Social Security Administration. With my background in Social Security and having passed a few exams I moved to the agency headquarters in Baltimore in 1992. In my capacity as a Social Security actuary my main responsibility was estimating short-range costs and benefits of changes in Social Security law. Some of my work can be found at the Office of the Chief Actuary web site. The most fun part of my job was tabulating the most popular baby names. My lists of the most popular names have been featured in almost every major newspaper or news magazine at one time or another. You can also find my lists at BabyCenter, Babynames.com, and many books including Beyond Jennifer & Jason, Madison & Montana, The Very Best Baby Name Book, and the 2000 edition of the World Almanac.

After I finished with the actuary exams and became an associate in 1995 I put my mind toward analyzing casino games. This was just for fun and I never expected it to lead to anything. After I went through the trouble of analyzing about a half dozen games I put up the information on my home page. Although I didn't advertise at all people starting wandering to the page which encouraged me to keep making additions and improvements. Eventually this led to work doing analysis of new games and a regular column in Casino Player magazine.

In early 2000 I decided to take the leap from a non-profit page to accepting advertising. The combined income from private consulting and advertising allowed me to leave my job with SSA on April 21, 2000 and devote myself full time to this website and to gaming consulting. I made it my goal to become the most known and trusted name in gambling advice for the whole gamut of casino games. In February, 2001, I moved from Baltimore to Las Vegas to be at the center of the gambling business.

In early 2003 I split with my old partners who had taken care of the design of the site and ad sales, and I brought my friend Michael Bluejay on board to take care of the web administration. The first thing we did was to get rid of the popup windows and a lot of the gratuitous advertising. With full control over the site again I became very picky about who could advertise here. To this day I personally review all potential advertisers before they can buy an ad here. I turn down about as many as I approve.

I didn't turn the ad sales over to Bluejay until a year later in 2004, and when I did the site changed significantly. He got rid of the blinking banners but still managed to find advertisers who were willing to have static ads. He also added some small text ads to the site and made other various improvements.

Gambling has always been a major interest of mine. Before turning 21 I mainly played poker, acey-deucy, and guts. When I reached legal age I developed a strong interest in blackjack. I started with the basic strategy and then moved to card counting. Other than gambling my hobbies are chess, computer games, juggling, unicycling, and license plate collecting.

Here is my short bio.

Interviews, Reviews

More pictures

I have more pictures here.


About the Wizard's Apprentice

 

Notice my good luck charm in my shirt pocket, Mr. Boo Boo.

Don't be dissin' Mr. Boo Boo. He may be small but he'll MESS you up.

Michael Bluejay, the Wizard of ADS

Yo, yo, yo! Someone's gotta provide some balance to the Wizard's cold calculations, and that's me. I edit a lot of what he writes to reduce its sedative effect and I spice up the newsletters too. I'm also in charge of advertising sales, and that's actually most of what I do. I was the one who got rid of the blinking banners by the way, I'm the one you thank for that. The Wizard didn't think I could find advertisers willing to pay for ad space if their ads didn't blink. Huh! He forgot he was dealing with Michael Bluejay. I used my super vegan powers and not only got advertisers but pulled in more ad revenue than he was making before.

I live in Austin, Texas but I make frequent trips to Las Vegas to hang out with the Wizard and incite riots. For a math guy the Wizard is more fun than you might think. We went to Wet & Wild! And we saw Penn & Teller. I have my own site about Vegas, Vegas Reference, with special sections about:

When it comes to gambling math I can't calculate my way out of a wet paper bag but despite that I'm proud to say that I've beaten the Wizard at every single game of chess we've ever played, except the two we were wagering on. Lest you think he was sandbagging me, in one game I had only two minutes to his ten, and in the other game, well, everyone gets lucky once in a while. It's the Wizard's curse, he only wins when I've got money riding on the game. He gets mad when I win and I tell him, "You know how to fix that, all you have to do is bet on the game and you'll win, like you've done every time before." But he declines.

Besides working for the Wizard (and for the weekend) I run a number of my own sites, such as:

Rather than bore you with my bio here, I'll bore you with it on my home page.

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The Wizard's other sites: Wizard of Vegas, Wizard of Macau, Math Problems The Wizard recommends: The Bear Growls,   Casinomeister, Online Casino Suite