|
|
|
Reason #5 why the Wizard likes Bodog:
Intelligent Bonuses
Many online casinos offer huge signup bonuses, but there's a catch. Buried in the fine print is that play on the most popular games doesn't count towards earning the bonus. It's common for blackjack, roulette, baccarat, craps, and Jacks or Better to be excluded. Sometimes everything except slots.
And that's if you can even find the terms and conditions. Many casinos put their 100% bonus in big flaming letters but make you hunt all over the site to find the rules.
But Bodog allows play on all games to count towards the wagering requirement. It's that simple. Just no opposite betting. All casinos ought to be as easy as Bodog about this. The bonus offer itself is simple too: on your first deposit, they'll give you an extra 10%. If you deposit $100, you'll wind up with $110 in chips or tokens.
Finally, in the unlikely event that Bodog feels you've been abusing their bonuses they won't seize your winnings, like some other casinos. In the worst case scenario they will politely tell you that they will not be offering you any future bonuses but you are welcome to keep playing and keep everything you have made already. (Visit Bodog)
Try Bodog's blackjack game.
One click and you're in:
 No popups, no download, no registration, no B.S., just the game.
|
|
|
|
Marketing & Demographic Report
Prepared for Bodog by Michael Bluejay,
May 2007
Demographic Survey
Methodology
At the request of Bodog we conducted a
demographic survey of our readers in May 2007 by placing
a survey form on every page of the website. Approximately
1.8% of readers responded to the survey. We collected 416
responses (after weeding out duplicates and blank forms),
which we feel is statistically significant. The first 60
or so surveys showed that about 10% of our readers are
female. That percentage did not change much after we collected
350 more responses.
The overwhelming majority of respondents answered all
the questions. We did not require surveys to be complete
(i.e., we did not show error messages when respondents
failed to answer a certain question), because we saw no
need to annoy visitors who either didn't want to answer
certain questions or simply didn't see them, since it was
easy enough for us to just discard the surveys with too
few answers submitted, since we had plenty of responses total.
I reviewed the data for duplicates and manually
removed several duplicate entries. I specifically did
not consider entries from the same IP to be
duplicate (unless other factors indicated a duplicate),
because different readers using the same ISP can wind
up with the same IP address at different times.
The first question, "Gender", offered four choices:
"Male", "Female", "Both", and "Neither". I'd hoped that
anyone glancing at the survey would see that first question and think that they survey might be
funny and so they might be more likely to actually fill
it out. Of course this was just a cruel joke, because the humor came to a grinding halt after that first question. Anyway, only six respondents chose "Both" or "Neither",
and I deleted those responses since there were so
few.
General Results
- 416 responses used
- 10.6% of respondents are female
- 4.6% use a Macintosh computer
|
Most popular pages from which surveys
were returned
|
|
Page
|
# Surveys
|
|
Home page
|
57
|
|
Ask the Wizard #188
|
52
|
|
Mulligan Poker
|
35
|
|
Bad Beat
|
17
|
|
Three Card Poker (analysis)
|
13
|
|
Blackjack
|
10
|
|
Ask the Wizard #186
|
9
|
|
Blackjack (analysis)
|
8
|
|
(no referer recorded)
|
8
|
|
Three Card Poker (play)
|
7
|
Ask the Wiz #188, Mulligan Poker, and Bad Beats
were new pages, and highlighted on the home page. |
|
Highest EducationCompleted
|
|
|
Responses
|
% of
Responses
|
|
Less than high school
|
4
|
1.0%
|
|
High School
|
42
|
10.2%
|
|
Some College
|
79
|
19.3%
|
|
Assoc./Tech/2-Year degree
|
36
|
8.8%
|
|
University degree
|
145
|
35.4%
|
|
Graduate degree
|
104
|
25.4%
|
|
(no answer)
|
6
|
-
|
|
WoO readers are educated.
89% have education beyond high school.
61% have a four-year or graduate
degree.
|
|
|
Reader Age
|
|
Age
Category
|
Responses
|
% of
Responses
|
|
<18
|
6
|
1.5%
|
|
18-25
|
47
|
11.5%
|
|
26-35
|
97
|
23.7%
|
|
36-45
|
74
|
18.1%
|
|
>45
|
185
|
45.2%
|
|
(no answer)
|
7
|
-
|
|
Readership is fairly divided between
<45 and >45.
|
|
Favourite Game
|
|
|
Responses
|
% of
Responses
|
|
Blackjack
|
108
|
26.5%
|
|
Three Card Poker
|
19
|
4.7%
|
|
Other table game
|
73
|
17.9%
|
|
Poker
|
102
|
25.0%
|
|
Slots
|
32
|
7.8%
|
|
Video Poker
|
65
|
15.9%
|
|
Sports Betting
|
9
|
2.2%
|
|
(no answer)
|
8
|
-
|
|
Visit Frequency
|
|
|
Responses
|
% of
Responses
|
|
First-time visitor
|
65
|
15.9%
|
|
Daily
|
34
|
8.3%
|
|
Weekly
|
132
|
32.2%
|
|
Monthly
|
141
|
34.4%
|
|
Less than Quarterly
|
6
|
1.5%
|
|
Quarterly
|
32
|
7.8%
|
|
(no answer)
|
6
|
-
|
|
16% first-time visitors means that we
have a steady stream of potential new
players. We're not just advertising to the
same people over and over. We also have extremely loyal readers, with a third visiting at least weekly and a whopping 2/3 visiting at least monthly. Super-frequent visits coupled with Bodog's exclusive presentation on the site makes for powerful branding.
|
|
|
Adults in Household
|
|
|
Responses
|
% of
Responses
|
|
1
|
91
|
25%
|
|
2
|
257
|
70%
|
|
>3
|
19
|
5%
|
|
(no answer)
|
12
|
-
|
|
Kids in Household
|
|
|
Responses
|
% of
Responses
|
|
0
|
222
|
66.9%
|
|
1
|
47
|
14.2%
|
|
2
|
46
|
13.9%
|
|
3
|
15
|
4.5%
|
|
>3
|
2
|
0.6%
|
|
(no answer)
|
84
|
-
|
|
Household Income
|
|
|
Responses
|
% of
Responses
|
|
< $40k
|
57
|
16.3%
|
|
$40-60k
|
73
|
20.9%
|
|
>$60k
|
219
|
62.8%
|
|
(no answer)
|
67
|
-
|
|
Household Size Correlations
|
Income by number of adults in
household
|
|
Adults
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
1
|
22
|
21
|
34
|
13
|
|
2
|
24
|
38
|
160
|
5
|
|
3
|
7
|
9
|
15
|
6
|
|
>3
|
2
|
3
|
7
|
7
|
|
|
Income by number of kids in
household
|
|
Kids
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
0
|
33
|
45
|
109
|
28
|
|
1
|
9
|
6
|
27
|
5
|
|
2
|
2
|
9
|
27
|
8
|
|
3
|
0
|
0
|
12
|
2
|
|
>3
|
0
|
0
|
1
|
1
|
|
|
Number of kids in household by
number of adults in household
|
|
|
Adults
|
|
Kids
|
1
|
2
|
3
|
>3
|
|
0
|
69
|
126
|
18
|
6
|
|
1
|
3
|
34
|
5
|
4
|
|
2
|
3
|
40
|
2
|
0
|
|
3
|
0
|
12
|
0
|
2
|
|
>3
|
0
|
1
|
1
|
0
|
|
Income Correlations
|
Income by number of adults in
household
|
|
Adults
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
1
|
22
|
21
|
34
|
13
|
|
2
|
24
|
38
|
160
|
5
|
|
3
|
7
|
9
|
15
|
6
|
|
>3
|
2
|
3
|
7
|
7
|
|
Income by number of kids in
household
|
|
Kids
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
0
|
33
|
45
|
109
|
28
|
|
1
|
9
|
6
|
27
|
5
|
|
2
|
2
|
9
|
27
|
8
|
|
3
|
0
|
0
|
12
|
2
|
|
>3
|
0
|
0
|
1
|
1
|
|
|
Income by Education
|
|
Education
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
Less than H.S.
|
3
|
0
|
1
|
0
|
|
High School
|
11
|
7
|
11
|
13
|
|
Assoc./Tech/2yr.
|
3
|
10
|
19
|
4
|
|
Some
|
13
|
22
|
36
|
8
|
|
University degree
|
18
|
27
|
81
|
18
|
|
Graduate Degree
|
9
|
7
|
69
|
19
|
|
Income by Age
|
|
Age
|
<$40k
|
$40k-60k
|
$>60k
|
no answer
|
|
<18
|
5
|
0
|
1
|
0
|
|
18-25
|
11
|
12
|
10
|
14
|
|
26-35
|
15
|
24
|
46
|
12
|
|
36-45
|
4
|
4
|
57
|
9
|
|
>45
|
22
|
31
|
101
|
31
|
|
Visitor Frequency vs. Age
|
Visit Frequency by Age
|
|
Age
|
Total
|
First Time
|
Daily
|
Weekly
|
Monthly
|
Quarterly
|
|
<18
|
6
|
1
|
3
|
1
|
1
|
0
|
|
18-25
|
45
|
10
|
5
|
16
|
10
|
4
|
|
26-35
|
95
|
12
|
11
|
28
|
37
|
7
|
|
36-45
|
70
|
6
|
3
|
23
|
33
|
5
|
|
>45
|
181
|
35
|
11
|
62
|
58
|
15
|
Correlations by Favorite Game
|
Favourite Game by Education
|
|
|
< H.S.
|
High School
|
Assoc./
Tech/2yr.
|
Some
College
|
Univ.
Degree
|
Graduate
|
|
Blackjack
|
0
|
12
|
10
|
15
|
42
|
29
|
|
Three Card Poker
|
0
|
5
|
2
|
8
|
1
|
3
|
|
Other table game
|
2
|
4
|
7
|
12
|
21
|
26
|
|
Poker
|
1
|
6
|
6
|
21
|
45
|
22
|
|
Slots
|
1
|
8
|
1
|
9
|
8
|
5
|
|
Video Poker
|
0
|
5
|
8
|
11
|
22
|
17
|
|
Sports Betting
|
0
|
1
|
2
|
2
|
3
|
1
|
|
Education for each game
|
|
|
< H.S.
|
High School
|
Assoc./
Tech/2yr.
|
Some
College
|
Univ.
Degree
|
Graduate
|
Total
|
|
Blackjack
|
0%
|
11%
|
9%
|
14%
|
39%
|
27%
|
100%
|
|
Three Card Poker
|
0%
|
26%
|
11%
|
42%
|
5%
|
16%
|
100%
|
|
Other table game
|
3%
|
6%
|
10%
|
17%
|
29%
|
36%
|
100%
|
|
Poker
|
1%
|
6%
|
6%
|
21%
|
45%
|
22%
|
100%
|
|
Slots
|
3%
|
25%
|
3%
|
28%
|
25%
|
16%
|
100%
|
|
Video Poker
|
0%
|
8%
|
13%
|
17%
|
35%
|
27%
|
100%
|
|
Sports Betting
|
0%
|
11%
|
22%
|
22%
|
33%
|
11%
|
100%
|
|
The game favored by the least educated
(high school or less) is,
not surprisingly, Slots. But Three Card
Poker isn't far behind.
|
|
|
Favourite Game by Age
|
|
|
18-25
|
26-35
|
36-45
|
>45
|
|
Blackjack
|
15
|
21
|
24
|
45
|
|
Three Card Poker
|
0
|
4
|
2
|
11
|
|
Other table game
|
1
|
18
|
17
|
34
|
|
Poker
|
22
|
29
|
19
|
30
|
|
Slots
|
3
|
8
|
1
|
18
|
|
Video Poker
|
3
|
12
|
9
|
40
|
|
Sports Betting
|
1
|
5
|
0
|
3
|
|
Respondents <18 were omitted since
we can't market to them.
|
|
Favourite Games for each Age
Bracket
|
|
|
18-25
|
26-35
|
36-45
|
>45
|
|
Blackjack
|
33%
|
22%
|
33%
|
25%
|
|
Three Card Poker
|
0%
|
4%
|
3%
|
6%
|
|
Other table game
|
2%
|
19%
|
24%
|
19%
|
|
Poker
|
49%
|
30%
|
26%
|
17%
|
|
Slots
|
7%
|
8%
|
1%
|
10%
|
|
Video Poker
|
7%
|
12%
|
12%
|
22%
|
|
Sports Betting
|
2%
|
5%
|
0%
|
2%
|
|
Total
|
100%
|
100%
|
100%
|
100%
|
|
Age Brackets for each game
|
|
|
18-25
|
26-35
|
36-45
|
>45
|
Total
|
|
Blackjack
|
14%
|
20%
|
23%
|
43%
|
100%
|
|
Three Card Poker
|
0%
|
24%
|
12%
|
65%
|
100%
|
|
Other table game
|
1%
|
26%
|
24%
|
53%
|
100%
|
|
Poker
|
22%
|
29%
|
19%
|
30%
|
100%
|
|
Slots
|
10%
|
27%
|
3%
|
60%
|
100%
|
|
Video Poker
|
5%
|
19%
|
14%
|
63%
|
100%
|
|
Sports Betting
|
11%
|
56%
|
0%
|
33%
|
100%
|
|
|
Income per Favourite Game
|
|
|
<$40k
|
$40-60k
|
>$60k
|
no
answer
|
|
Blackjack
|
17
|
15
|
61
|
15
|
|
Three Card Poker
|
2
|
5
|
7
|
5
|
|
Other table game
|
7
|
14
|
38
|
14
|
|
Poker
|
15
|
21
|
53
|
12
|
|
Slots
|
8
|
7
|
12
|
5
|
|
Video Poker
|
6
|
9
|
39
|
11
|
|
Sports Betting
|
2
|
1
|
6
|
0
|
|
Favourite Games for each Income
Bracket
|
|
|
<$40k
|
$40-60k
|
>$60k
|
|
Blackjack
|
30%
|
21%
|
24%
|
|
Three Cord Poker
|
4%
|
7%
|
8%
|
|
Other table game
|
12%
|
19%
|
23%
|
|
Poker
|
26%
|
29%
|
19%
|
|
Slots
|
11%
|
10%
|
8%
|
|
Video Poker
|
11%
|
12%
|
18%
|
|
Sports Betting
|
4%
|
1%
|
0%
|
|
Total
|
100%
|
100%
|
100%
|
|
Income Brackets for each game
|
|
|
<$40k
|
$40-60k
|
>$60k
|
Total
|
|
Blackjack
|
18%
|
16%
|
66%
|
100%
|
|
Three Card Poker
|
14%
|
36%
|
50%
|
100%
|
|
Other table game
|
12%
|
24%
|
64%
|
100%
|
|
Poker
|
17%
|
24%
|
60%
|
100%
|
|
Slots
|
30%
|
26%
|
44%
|
100%
|
|
Video Poker
|
11%
|
17%
|
72%
|
100%
|
|
Sports Betting
|
22%
|
11%
|
67%
|
100%
|
|
|
Favourite Game by Visitor Frequency
|
|
|
First Time
|
Daily
|
Weekly
|
Monthly
|
Quarterly
|
|
Blackjack
|
11
|
9
|
40
|
40
|
6
|
|
Three Card Poker
|
9
|
1
|
4
|
4
|
1
|
|
Other table game
|
7
|
5
|
25
|
27
|
8
|
|
Poker
|
16
|
6
|
30
|
39
|
7
|
|
Slots
|
16
|
4
|
5
|
5
|
2
|
|
Video Poker
|
4
|
8
|
24
|
22
|
6
|
|
Sports Betting
|
0
|
1
|
2
|
4
|
2
|
|
Favourite Game by Visitor Frequency
(percentages)
|
|
|
First Time
|
Daily
|
Weekly
|
Monthly
|
Quarterly
|
|
Blackjack
|
17%
|
26%
|
31%
|
28%
|
19%
|
|
Three Card Poker
|
14%
|
3%
|
3%
|
3%
|
3%
|
|
Other table game
|
11%
|
15%
|
19%
|
19%
|
25%
|
|
Poker
|
25%
|
18%
|
23%
|
28%
|
22%
|
|
Slots
|
25%
|
12%
|
4%
|
4%
|
7%
|
|
Video Poker
|
6%
|
24%
|
18%
|
16%
|
19%
|
|
Sports Betting
|
0%
|
3%
|
2%
|
3%
|
7%
|
|
Total
|
100%
|
100%
|
100%
|
100%
|
100%
|
|
|
Favourite Game by Gender
|
|
|
Male
|
Female
|
|
Blackjack
|
107
|
1
|
|
Three Card Poker
|
11
|
8
|
|
Other table game
|
68
|
5
|
|
Poker
|
96
|
6
|
|
Slots
|
17
|
15
|
|
Video Poker
|
58
|
7
|
|
Sports Betting
|
9
|
-
|
|
Favourite Game by Gender
(percentages)
|
|
|
Male
|
Female
|
|
Blackjack
|
99%
|
1%
|
|
Three Card Poker
|
58%
|
42%
|
|
Other table game
|
93%
|
7%
|
|
Poker
|
94%
|
6%
|
|
Slots
|
53%
|
47%
|
|
Video Poker
|
89%
|
11%
|
|
Sports Betting
|
100%
|
-
|
|
Careful in interpreting this table! For
example, a wrong conclusion would be "53%
of slot players are men". The Male numbers
are higher simply because men responded to
this survey in far greater numbers than
women. See the last table in the next
column for the gender split by game.
|
|
|
Favourite Game by Gender
|
|
|
B.J.
|
3CP
|
Other
|
Poker
|
Slots
|
V.P.
|
Sports
|
|
Male
|
107
|
11
|
68
|
96
|
17
|
58
|
9
|
|
Female
|
1
|
8
|
5
|
6
|
15
|
7
|
-
|
|
Favourite Game by Gender
(percentages)
|
|
|
B.J.
|
3CP
|
Other
|
Poker
|
Slots
|
V.P.
|
Sports
|
|
Male
|
29%
|
3%
|
19%
|
26%
|
5%
|
16%
|
2%
|
|
Female
|
2%
|
20%
|
12%
|
15%
|
37%
|
17%
|
-
|
|
No surprise that women's favorite game
is slots, and that men's is blackjack and
poker. Sports poor showing for men is
probably due to the fact that we don't
have a lot of sports-related content.
|
|
Gender split for each game
|
|
|
B.J.
|
3CP
|
Other
|
Poker
|
Slots
|
V.P.
|
Sports
|
|
Male
|
94%
|
13%
|
61%
|
63%
|
12%
|
48%
|
100%
|
|
Female
|
6%
|
87%
|
39%
|
37%
|
88%
|
52%
|
-
|
|
No surprise that women's favorite game
is slots, and that men's is blackjack and
poker. Sports poor showing for men is
probably due to the fact that we don't
have a lot of sports-related content.
|
|
Traffic data
Separate from the demographic survey, we collect useful
traffic data from our server logs. This is for the month of
April.
Visitors & Pageviews
|
|
Monthly
|
Daily
|
|
Visitors
|
123,201
|
8,071
|
|
Pageviews
|
430,744
|
13,415
|
|
Pagievews per visitor
|
3.5
|
1.7
|
|
Mac / Unix users
|
4.5% / 0.6%
|
4.5% / 0.6%
|
"Visitors" includes bots, since we're not yet
aggressively trying to block or filter them. Pageviews
for Visitor is probably inflated since some bots devour
all 800 pages of content.
Geographical view
Most popular pages
|
Page
|
Views/mo.
|
|
Home page
|
58,246
|
|
Three Card Poker (play)
|
18,382
|
|
Free-play games list
|
14,295
|
|
Let it Ride (play)
|
10,897
|
|
Jacks or Better (play)
|
10,531
|
|
Roulette (play)
|
8,833
|
|
Deuces Wild (play)
|
7,795
|
|
Baccarat (play)
|
6,912
|
|
Ten Commandments of Gambling
|
6,412
|
|
Betting Systems
|
6,371
|
- Conclusion: Outside of the home page, the
free-play game pages are clearly the most popular. We
offer hundreds and hundreds of pages of analysis, but
visitors gravitate towards the pages where they can
actually play a game. This is why we've been doing
extra marketing for Bodog on the free-play pages (with
thumbshots of Bodog's own free-play games), with
considerable success.
Ad campaign performance
Bodog's campaign with Wizard of Odds includes an
advanced custom-developed ad delivery, tracking, and
reporting system, which leaves other systems far behind,
a-squirming in their own excretion.
Below is the report for April 2007.
| Summary |
|
Notes:
- The click-counter ignores any duplicate click made on the same link/banner from the same IP address within a 30-minute period.
- Clicks reported for the Plug on front page, Casino Directory, RTG SW page, and Advertisers page are only for clicks on the special promo content on those pages. Clicks on the regular banners on those pages are counted under 125x250 and 468x60 clicks.
- 120x600 banners are generated dynamically by Javascript depending on the page length and therefore there is no way to track their impressions.
- Data collection started circa:
- 29 Oct.'05 for 125x250's and 468x60's
- 31 Oct. for most special pages listed above
- 1 Nov. for 120x600's
- 7 Dec. for Free-play games
- 14 Jan.'06 for inline ads clicks,
17 Jan. for inline ad impressions
(about 7000 impressions between those dates)
- 15 Jan. for bottom text ads
(Canceled by Bodog soon afterward)
- 21 May for Advertorials
- 11 July - Started setting cookies for clickers so I only count a click-happy user no more than once every 30 days
- 23 Aug. - Stopped recording *impressions* for users who have clicked within the last 30 days
- 28 Aug. - Editorial clicks now reported in the Summary
- 9 Mar. '07 - A bug prevented clicks for 120x600 blackjack banners from being listed in the Creatives report from Sept.'06 through Feb.'07. All clicks were delivered, though.
Ad delivery, tracking, and reporting systems programmed from scratch by Michael Bluejay.
|
|
|
|
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